If you ever had the thought of going back to school to beef up your marketing credentials, look no further than Google's Analytics Academy. This crash course in the basic tenets of market analysis and the necessity of measurement done Google-style will provide the knowledge of...
Continue ReadingAs browser providers begin to add more automatic cookie blockers as part of their features and debates heat up over privacy and what cookies do with your information, it makes sense that Google looks to the next step to deal with these issues. And for those...
Continue ReadingOnce again our local neighbor, Gary Vaynerchuk, makes an interesting point about future successes in digital media. It's storytelling, stupid! Here are his recent thoughts....
Continue ReadingThe old way of doing business has changed once again thanks to Google's decision on link schemes. For those of us who write press releases, we need to be careful not to add certain anchor links from the release as Google may negate this link...
Continue ReadingAll the recent talk about the leaker and what he leaked about the Government's unfettered access to our personal lives is the stuff of spy novels and Big Brother theory. It's the new mind-reading apps that are available now that may put more fear and...
Continue ReadingOne of the things we like about our name, Screaming Garlic, is the connotation of health. Screaming is a good way to get things off your chest and release pent up energy. And Garlic, of course, has a long list of health benefits not to...
Continue ReadingHere's a good overview on the how social media impacts us. For those of you who majored in short attention span theater, It's a YouTube video. We're confident you'll be able to focus on the message since there's lots of pictures and music and flying...
Continue ReadingOne year ago we started with our high-end fitness client, Landice. At the time, they faced a challenge that could have sunk most other companies. Fortunately, Landice recognized the inefficiency and had the desire to fix it. Like many companies in this post 2008 era, sales...
Continue ReadingThis article really hits the nail on the head regarding the value of the new SEO model. If you have fresh, well written, relevant and ORIGINAL content, ultimately you will get noticed ...
Continue ReadingDigital ad buying will never cede ground to social media engagement, content production and distribution, or conversations, according to speakers at Business Insider’s Social Media ROI conference in New York. That’s because brands need to do much more than preach to the converted. This Digiday article...
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