As one pundit once said, “Coming up with an original idea? That can't be too hard. The library must be full of them.” A recent e-mail we received at Screaming Garlic proves this point. It was from a third-party vendor (who will go nameless) who probably had...
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These 7 summarized insights come from a keynote speech Gary Vaynerchuk made at local MeetUp session in NJ recently. Gary always seems to have his finger on the pulse with valuable perceptions and Screaming Garlic is happy to share them with you: 1) Facebook dark posts,...
Continue ReadingOur client is a 45 year-old fitness equipment manufacturer that still makes their products in the USA. They produce a high-quality, well-regarded line of workout machines, but chances are you never heard of them. Their name is Landice. You won’t see them in the chain fitness gyms....
Continue ReadingAccording to Lorraine Twohill, senior vice president of global marketing at Google, marketing is about knowing the user and knowing the magic. Well, the first part is not rocket science. That's obvious. But the term knowing the magic is sort of new. According to Lorraine, this...
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Interesting article in the NYTs Opinion section today about how we as a society have evolved around issues of trust to form a true peer-to-peer economy. P2P, in this case, is an open network where "peers" offer shared access to services/products. It's this economy that has...
Continue ReadingThe Federal Trade Commission has recently issued updated guidance to 24 web-search companies instructing them to more clearly distinguish ad-driven results from natural ones, using visual cues like color-shading that displays consistently on multiple devices (including mobile devices), as well as borders and labels. When we...
Continue ReadingMassimo Vignelli died May 27, 2014 at 83 years old. He was a graphic designer whose touch created so many iconic images of our modernist past. His clients included American Airlines, Ford, IBM, Xerox and Gillette. His brochures for the National Park Service are still used....
Continue ReadingI recently needed to find a specialist for an issue with my foot. I'm a runner and I believed I was suffering from a bad case of plantar fasciitis. Of course, I did most of my research online trying to self-diagnose but 2 months into...
Continue ReadingJust found this "hack" to help you access gmail when it goes down. The reality is that your email is still accessible, it's just the ability to reach is what becomes difficult. This link should help you figure out how to do it. If anything, it...
Continue ReadingWhen your own PR/Marketing firm is using a portion of your monthly retainer to spam the inbox of journalists, it's probably time to re-think your strategy. A reporter for The New York Times uncovered the dirty little secret that many PR database management firms are undertaking...
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