Author:Michael Klausner

Our Dear Creative Friend, Massimo Vignelli

Massimo Vignelli died May 27, 2014 at 83 years old. He was a graphic designer whose touch created so many iconic images of our modernist past. His clients included American Airlines, Ford, IBM, Xerox and Gillette. His brochures for the National Park Service are still used....

Continue Reading

When Your Agency is Doing the Spamming

When your own PR/Marketing firm is using a portion of your monthly retainer to spam the inbox of journalists, it's probably time to re-think your strategy. A reporter for The New York Times uncovered the dirty little secret that many PR database management firms are undertaking...

Continue Reading
google analytics academy

Why Google Analytics Academy is so Smart

If you ever had the thought of going back to school to beef up your marketing credentials, look no further than Google's Analytics Academy. This crash course in the basic tenets of market analysis and the necessity of measurement done Google-style will provide the knowledge of...

Continue Reading

Google explores the phase out of cookies

As browser providers begin to add more automatic cookie blockers as part of their features and debates heat up over privacy and what cookies do with your information, it makes sense that Google looks to the next step to deal with these issues. And for those...

Continue Reading