Author:Michael Klausner

Paid vs. Organic Search – FTC Updates Guidelines

The Federal Trade Commission has recently issued updated guidance to 24 web-search companies instructing them to more clearly distinguish ad-driven results from natural ones, using visual cues like color-shading that displays consistently on multiple devices (including mobile devices), as well as borders and labels. When we...

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Our Dear Creative Friend, Massimo Vignelli

Massimo Vignelli died May 27, 2014 at 83 years old. He was a graphic designer whose touch created so many iconic images of our modernist past. His clients included American Airlines, Ford, IBM, Xerox and Gillette. His brochures for the National Park Service are still used....

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When Your Agency is Doing the Spamming

When your own PR/Marketing firm is using a portion of your monthly retainer to spam the inbox of journalists, it's probably time to re-think your strategy. A reporter for The New York Times uncovered the dirty little secret that many PR database management firms are undertaking...

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