You might know it as “data-focused design” or “user-centered design” or even “growth-driven design,” but we call it, the right way to do things.
All of our projects start with data. Some of it comes from you, but most of it comes from real interviews with real customers, prospects, sales people and principals. What are people trying to accomplish when they interact with your website, landing page or email campaign? We find out and then we execute based users’ needs first. While surprise and delight will spread quickly, frustration and disappointment spread even quicker. We combine insight-driven marketing strategy with customers’ needs and a pinch of user-experience best practices, to remove as much friction as possible in the conversion process, delivering a clean and consistent experience that allows for a positive and memorable customer journey.
This is where it all begins. Creating the game plan with reason and care rather than gut instincts and impatience. While we all want to start out running, we know it’s best to crawl then walk. A strategy provides the map for your brand’s route and success. It’s essential to establish this blueprint so the ad spend, brochure design, social media time, etc. can all be rationalized and referred to when in question. As marketing and PR consultants, we take you through the steps to develop you marketing strategy. It’s customized and built for you. And it’s revisited from time-to-time to evaluate and improve.
We have advanced design degrees, we’ve won awards, but guess what? Our clients don’t care. What they do care about is the meticulous (but rapid) process we go through, taking ideas, business goals and user journeys and bringing them to life in rich, entertaining and memorable ways. We have also found that preparing detailed and accurate wireframes and testing early prototypes are the keys to overall design success (and happy clients).
When people hear inbound marketing, they often think, “so we just sit and wait for customers to find us? That’s sounds like the retail store I opened in the 1990s that didn’t work.” But think of it more like, setting out the honey to attract the bees (and bears) than waving a big red flag at any insect that flies by. If customers want what you are offering, you will slowly draw them into the sales funnel and nurture them through the stages of awareness, consideration and action.
Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience — usually online — the goal of which is to attract new customers. Companies we’ve worked with use a content marketing program when there’s a need for a more cost-effective, predictable, and scalable source of traffic and leads than what they’ve been receiving from their current marketing programs.
We devise methods to gather great data, we then collect it and finally, analyze it to help drive great outcomes. It’s no longer about gut feeling, guessing or hopeful wishing. Every great marketing strategy begins with data. And with our data collection, analysis and practical application skill sets, we can help you measure your business in ways you never imagined. We carve up your data to help shape an effective marketing strategy, develop new products and sales channels, expand your visibility through proper PR/Advertising, and keep you in the game with a coordinated presence on the digital platforms where your customers live, work and play.
Have an upcoming marketing project?
Happy to chat about it. Just helpful advice. No sales pitch.