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Smarter Marketing Series, Volumes 4 through 9
Inbound Marketing Ideas
volume 7
Inbound Marketing

Six Great Inbound Marketing Strategies for 2017

With so many moving parts to the inbound marketing puzzle, a company can become overwhelmed by the tactics and techniques required to master and gain more leads. Particularly as a business that is struggling to find their place on the Internet, how do you
start the year off right to ensure your efforts yield favorable results like increased traffic, qualified leads, more sales, and loyal customers?

The good news is that inbound marketing can be broken down into core components and digestible bites that are proven to generating more readers for your content, boosting your online presence and winning you more customers.

The following six steps will help guide you in developing a solid marketing plan for 2017 and give you the slight edge above the competition.

Lead Generation

30 Great Lead Generation Tips, Tricks & Ideas

From creating irresistible offers to best practices for creating landing pages that convert, this eBook has some great recipes for how to go about getting more traffic and how to nurture that traffic to identify hot prospects and then convert them into customers.

We also discuss how your Calls to Action (CTAs) and forms should be designed in order to maximize conversions. Did you know that for every one fewer field your conversions increase by 6%? You know now. So think twice before you ask for things like “role” or “company size.”

30 Best Lead Generation Ideas
volume 4
Website Redesign Guide
volume 5
Design

Top 10 Signs It’s Time for a Website Redesign

According to a Stanford University, study, 75% of people judge the credibility of a company based on the design sophistication of its website.
Your B to B Customers are making purchasing decisions online. Even if your primary distribution channel is something other than an ecommerce presence, trust, reputation and peer reviews are all sourced on the web – starting with your site.

Today, your company doesn’t just need a website, it needs a well-designed, easy to navigate, engaging presence that meets both the needs of your customers AND your business.

Use this guide to see if it’s time to redesign and / or reconfigure your web presence.

Consulting

Considerations on Who to Hire for Your Next Website Redesign

In a world where our website has become one of our most important sales tools, getting the right site that says the right thing and delivers the right image of you and your brand is not something for the faint of heart.

Thinking of everything that needs to go into a website from SEO to URL Structures to Back Links, Responsiveness to Analytics never mind your messaging and visual identity, it’s no wonder your natural reaction may be to just procrastinate.

In this document, we’ll take you through 3 possible paths to help you understand what is involved with a redesign decision, the pros and cons of those paths and might be right for your budget. While we can’t tell you what choice is best for your situation, you will be more aware of your options and better informed to make a choice of your own.

Website Redesign Considerations
volume 8
state of inbound 2017
Hubspot

State of Inbound Marketing 2017

According to a Stanford University, study, 75% of people judge the credibility of a company based on the design sophistication of its website.
Your B to B Customers are making purchasing decisions online. Even if your primary distribution channel is something other than an ecommerce presence, trust, reputation and peer reviews are all sourced on the web – starting with your site.

Today, your company doesn’t just need a website, it needs a well-designed, easy to navigate, engaging presence that meets both the needs of your customers AND your business.

Use this guide to see if it’s time to redesign and / or reconfigure your web presence.