Growth Driven Design

Redesigning Your Website with Your Customer as the Client

The traditional website design process is broken.

When you last launched  your website, it was likely nothing more than thousands of guesses with a sprinkle of intuition, wrapped up in a hypothesis. The problem is compounded by the fact that when the next iteration launches, the original hypothesis, whatever it was, is rarely validated. Cross your fingers and hoping the site performs well is not a good strategy. That’s not only bad for business, it’s kind of nonsensical. 

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The Screaming Garlic Way

Real data provides insight into every audience segment. Which communications channels do your customers prefer? Do they respond or interact with your Twitter stream? How did that postcard campaign pull? Is customer wariness affecting your email delivery stats?...

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