Why Google Analytics Academy is so Smart
If you ever had the thought of going back to school to beef up your marketing credentials, look no further than Google’s Analytics Academy.
This crash course in the basic tenets of market analysis and the necessity of measurement done Google-style will provide the knowledge of the power behind their platform — and why they’re $1,000/share.
As Google is always changing, this course is a great refresher to the various ways Google tools allow you to measure, re-measure, slice & dice, enhance and then measure again.
It’s not an easy read, but Google does a great job with its video tutorials, additional help resources and instant testing to provide you a well-rounded look into an invaluable tool – that’s free!