Screaming Garlic Blog

21st Century Marketing Views and Challenges

Groupable – The Sponsorship Marketplace

We think Groupable is one of the coolest concepts in the social media marketplace and are delighted to work with them. It used to be that corporations had no choice but to sponsor large audiences to obtain even marginally relevant consumer data. How else to access subgroups and sub-subgroups and sub-sub-subgroups of the population at large?...

Read More
whole foods

Whole Foods: Connecting Social Media with Live Events

Working with Groupable, we helped Whole Foods Markets, a major supermarket retailer stand out from the crowd of competitors and show  off their unique store premises and product values. By inviting in groups of local, influential moms (working moms, toddler moms), who were members of the Groupable community, to several hosted events consisting of food, drinks,...

Read More

How Miller Light Reaches Alumni Groups

Helping Miller Coors better understand preferences in group settings was the mission for a series of events and surveys staged in late 2011. The Miller Lite brand wanted to enhance its brand equity amongst college alumni clubs. Through Groupable these various groups are invited to have their game viewing events sponsored at local taverns. The clubs got...

Read More