Screaming Garlic Blog

21st Century Marketing Views and Challenges

Screaming Garlic Wins at 47th Annual Jersey Awards

Screaming Garlic was the recipient of 3 awards for copywriting and design at the 47th Annual Jersey Awards held in Cedar Grove, NJ on June 10, 2015. The annual awards dinner is run by the New Jersey Advertising Club and celebrates creative excellence in advertising by New Jersey firms for New Jersey clients during 2014. Over...

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Can Original Content Creation be Automated?

As one pundit once said, “Coming up with an original idea? That can't be too hard. The library must be full of them.” A recent e-mail we received at Screaming Garlic proves this point. It was from a third-party vendor (who will go nameless) who probably had good intentions of making our lives easier. They were offering...

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gary v

7 Fantastic Marketing Insights from Gary Vaynerchuk

These 7 summarized insights come from a keynote speech Gary Vaynerchuk made at local MeetUp session in NJ recently. Gary always seems to have his finger on the pulse with valuable perceptions and Screaming Garlic is happy to share them with you: 1) Facebook dark posts, the ability to directly target ads are the backbone of...

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Extending Your Brand Equity For Free (Almost)

Our client is a 45 year-old fitness equipment manufacturer that still makes their products in the USA. They produce a high-quality, well-regarded line of workout machines, but chances are you never heard of them. Their name is Landice. You won’t see them in the chain fitness gyms. You won’t see them advertise on TV, Radio or magazine. This...

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What Marketing and Magic is According to Google

According to Lorraine Twohill, senior vice president of global marketing at Google, marketing is about knowing the user and knowing the magic. Well, the first part is not rocket science. That's obvious. But the term knowing the magic is sort of new. According to Lorraine, this means: " Knowing the user means understanding who your consumers are....

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