Screaming Garlic was the recipient of 3 awards for copywriting and design at the 47th Annual Jersey Awards held in Cedar Grove, NJ on June 10, 2015. The annual awards dinner is run by the New Jersey Advertising Club and celebrates creative excellence in advertising by New Jersey firms for New Jersey clients during 2014. Over...
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Screaming Garlic has pondered this issue with clients. What is the value of digital advertising? And, how can these platforms monetize their business models without advertising. The future may well be in the hands of the 24-year old founder of Snapchat who has fresh views on advertising and its future in this insightful article. ...
Read MoreAs one pundit once said, “Coming up with an original idea? That can't be too hard. The library must be full of them.” A recent e-mail we received at Screaming Garlic proves this point. It was from a third-party vendor (who will go nameless) who probably had good intentions of making our lives easier. They were offering...
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These 7 summarized insights come from a keynote speech Gary Vaynerchuk made at local MeetUp session in NJ recently. Gary always seems to have his finger on the pulse with valuable perceptions and Screaming Garlic is happy to share them with you: 1) Facebook dark posts, the ability to directly target ads are the backbone of...
Read MoreOur client is a 45 year-old fitness equipment manufacturer that still makes their products in the USA. They produce a high-quality, well-regarded line of workout machines, but chances are you never heard of them. Their name is Landice. You won’t see them in the chain fitness gyms. You won’t see them advertise on TV, Radio or magazine. This...
Read MoreAccording to Lorraine Twohill, senior vice president of global marketing at Google, marketing is about knowing the user and knowing the magic. Well, the first part is not rocket science. That's obvious. But the term knowing the magic is sort of new. According to Lorraine, this means: " Knowing the user means understanding who your consumers are....
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