Screaming Garlic Blog

21st Century Marketing Views and Challenges
peer to peer economy

Why the Peer-to-Peer Economy is Working

Interesting article in the NYTs Opinion section today about how we as a society have evolved around issues of trust to form a true peer-to-peer economy. P2P, in this case, is an open network where "peers" offer shared access to services/products. It's this economy that has spurred companies like Uber and Airbnb. It is an economy...

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Paid vs. Organic Search – FTC Updates Guidelines

The Federal Trade Commission has recently issued updated guidance to 24 web-search companies instructing them to more clearly distinguish ad-driven results from natural ones, using visual cues like color-shading that displays consistently on multiple devices (including mobile devices), as well as borders and labels. When we search for something some of these results will be based...

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Our Dear Creative Friend, Massimo Vignelli

Massimo Vignelli died May 27, 2014 at 83 years old. He was a graphic designer whose touch created so many iconic images of our modernist past. His clients included American Airlines, Ford, IBM, Xerox and Gillette. His brochures for the National Park Service are still used. Bloomingdale’s, Saks Fifth Avenue and Barneys all gave out Vignelli-designed...

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Care Matters in Healthcare Marketing

I recently needed to find a specialist for an issue with my foot. I'm a runner and I believed I was suffering from a bad case of plantar fasciitis. Of course, I did most of my research online trying to self-diagnose but 2 months into the pain I realized it was time to find someone...

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What to do when Gmail is down …

Just found this "hack" to help you access gmail when it goes down. The reality is that your email is still accessible, it's just the ability to reach is what becomes difficult. This link should help you figure out how to do it. If anything, it will be something to do until Google fixes its outage,...

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When Your Agency is Doing the Spamming

When your own PR/Marketing firm is using a portion of your monthly retainer to spam the inbox of journalists, it's probably time to re-think your strategy. A reporter for The New York Times uncovered the dirty little secret that many PR database management firms are undertaking with the help of PR/Marketing agencies. These database firms, such as...

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