The Federal Trade Commission has recently issued updated guidance to 24 web-search companies instructing them to more clearly distinguish ad-driven results from natural ones, using visual cues like color-shading that displays consistently on multiple devices (including mobile devices), as well as borders and labels. When we...
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If you ever had the thought of going back to school to beef up your marketing credentials, look no further than Google's Analytics Academy. This crash course in the basic tenets of market analysis and the necessity of measurement done Google-style will provide the knowledge of...
Continue ReadingAs browser providers begin to add more automatic cookie blockers as part of their features and debates heat up over privacy and what cookies do with your information, it makes sense that Google looks to the next step to deal with these issues. And for those...
Continue ReadingThe old way of doing business has changed once again thanks to Google's decision on link schemes. For those of us who write press releases, we need to be careful not to add certain anchor links from the release as Google may negate this link...
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