The last time I bought a case of beer other than as a token party gift, was probably 1994 - until today. I bought a case, in fact, of Bud Light. Why the sudden change of heart from ice cold craft beer on tap to...
Continue ReadingHahn Family Vineyards, a small family winery wanted to get its name out amongst influential and passionate foodie groups and wine aficionados. Through the Groupable platform several foodie groups were selected to receive select wines and tasting notes to complement a group’s dinner club meal. The...
Continue Reading
Working with Groupable, we helped Whole Foods Markets, a major supermarket retailer stand out from the crowd of competitors and show off their unique store premises and product values. By inviting in groups of local, influential moms (working moms, toddler moms), who were members of the...
Continue ReadingHelping Miller Coors better understand preferences in group settings was the mission for a series of events and surveys staged in late 2011. The Miller Lite brand wanted to enhance its brand equity amongst college alumni clubs. Through Groupable these various groups are invited to have...
Continue Reading