PR Tag

November 25, 2013

When Your Agency is Doing the Spamming

When your own PR/Marketing firm is using a portion of your monthly retainer to spam the inbox of journalists, it's probably time to re-think your strategy. A reporter for The New York Times uncovered the dirty little secret that many PR database management firms are undertaking...

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August 5, 2013

In Public Relations

Google says PR will be treated as link schemes

The old way of doing business has changed once again thanks to Google's decision on link schemes. For those of us who write press releases, we need to be careful not to add certain anchor links from the release as Google may negate this link...

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PR Tag

When Your Agency is Doing the Spamming

Google says PR will be treated as link schemes

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