Runner’s World Promotion – Landice

Using the Power of Mass Media at Social Media Cost

Working together with Runner’s World, Screaming Garlic created subscription promotion program that gave every new Landice customer a free subscription to the magazine.

Runner’s World has become the bible of runners around the world, so it was a natural complement to Landice’s high-end fitness equipment offering to partner with the publication. We worked with the folks at Runner’s World to create an offer while leveraging a recently favorable review of the Landice treadmill in the magazine. The program offered an introductory 3-month free subscription to customers. Screaming Garlic managed the relationship, designed the collateral and assisted with the behind-the-scenes fulfillment.