A Miller Lite Survey Lounge was an idea for Miller Coors that was wildly successful. The “Lounge” featured buckets of Miller Lite Vortex bottles and Miller Lite branded gifts from the Miller Lite Gear site. These included hats, work shirts, bottle openers, playing cards and sampler glasses. To receive the gifts and/or coupons for food and beverages, participants were required to complete a survey, provide their e-mail address and alumni affiliation. In addition, a temporary Miller Lite Survey Lounge Facebook site was created to capture further additional info from those with Facebook profiles (approximately 50% of participants).