Landice – 45 years of Fitness Finesse

Landice – 45 years of Fitness Finesse

Landice, Inc. makes some of the best treadmills and elliptical trainers found in the high-end fitness market, and it’s all done in the USA, backed up with lifetime warranties.

The company wanted to take a pulse check on their market – find out what their customers and dealers thought of them and explore ways to enhance their existing products in hopes of selling more.

Screaming Garlic performed an in-depth market research study which included interviews with key Landice personnel, the dealer network, customers, prospective customers, and an audit on their existing website.

What started out as an initial feedback study turned quickly into an organizational and strategic analysis based upon the data uncovered. Landice received insights into the market that they were previously unaware existed. They were shown opportunities that were not previously considered. Most of all, they were provided with a clear, tactical path on how to repair past issues and capitalize on new challenges presented. As a result, Landice saved over $3 million in potential sales channel losses and re-engineering costs due to the data that was uncovered.

As one of Landice executives recently said, “I can honestly say our business is better because of Screaming Garlic…” Thank you. We think so too.


Michael Klausner
[email protected]