2 days, 7 pieces of equipment, 2 models, 1 photographer, 1 stylist, 1 make-up person, and lots of creative direction
Landice celebrated its 50th year in business by launching a completely new line of high-end fitness equipment. And we documented the whole thing with a 2-day photo shoot that came in under budget and exceeded customer expectations. With many options of potential photo locations, we decided to turn their back warehouse area into a photo studio. Working with specialized professionals such as stylists, make-up artists, models and, of course, a photographer, we directed a shoot that turned some heavy metal equipment into elegant fitness machines manned by top-notch models who brought to life these highly-specialized pieces of equipment.