June 13, 2012
Using Influencer Marketing on Wine Brand
Hahn Family Vineyards, a small family winery wanted to get its name out amongst influential and passionate foodie groups and wine aficionados.
Through the Groupable platform several foodie groups were selected to receive select wines and tasting notes to complement a group’s dinner club meal. The group used Twitter to provide immediate feedback and short commentary on the wine pairings, which included photographs and text.
Tweets from one 10-person group reached over 4,000 people and made over 9,000 impressions as measured through Groupable. Our client was able to re-use some of the Tweets as testimonials.
