Screaming Garlic Blog

21st Century Marketing Views and Challenges

Social Media is not a technology

Here's a good overview on the how social media impacts us. For those of you who majored in short attention span theater, It's a YouTube video. We're confident you'll be able to focus on the message since there's lots of pictures and music and flying text. Here's a sample of what you'll learn...

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Happy New Year from Screaming Garlic

One year ago we started with our high-end fitness client, Landice. At the time, they faced a challenge that could have sunk most other companies. Fortunately, Landice recognized the inefficiency and had the desire to fix it. Like many companies in this post 2008 era, sales were down. Compounding that issue, they were ranked as one...

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Why is SEO still so important?

This article really hits the nail on the head regarding the value of the new SEO model. If you have fresh, well written, relevant and ORIGINAL content, ultimately  you will get noticed ...

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What’s the Difference Between Owned, Earned and Paid Media?

Digital ad buying will never cede ground to social media engagement, content production and distribution, or conversations, according to speakers at Business Insider’s Social Media ROI conference in New York. That’s because brands need to do much more than preach to the converted. This Digiday article provides a quick overview on these sometimes confusing terms for...

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Bud Light Promotion:

The last time I bought a case of beer other than as a token party gift, was probably 1994 - until today. I bought a case, in fact, of Bud Light. Why the sudden change of heart from ice cold craft beer on tap to warm bottles? Fantasy football, that's why. Now, I'm not sure...

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Server Disruption

We still remember the days of redundant server farms and the need to keep adding more server capacity as business grew. It's truly amazing what Amazon has done to change the playing field and provide virtual servers in the clouds. The barriers to starting a business are dropping as the power of computing grows and lets...

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